[digg-reddit-me]The Daily News’ article starts off a little less breathless than the headline:
Now Oprah Winfrey’s saleswomanship will be put to an ultimate test: Can she influence the course of American politics by helping vault Barack Obama into the White House?
By the third paragraph though, the hype suddenly jumps into overdrive:
Her power is almost unprecedented. Her show, now in its third decade, has helped shape the national debate on a huge range of issues and, with a few well-placed words, changed the buying habits of millions and put once-obscure books on the best-seller list.
Michael Saul, The Daily News‘ writer concludes on this jarring note:
Yesterday, Obama downplayed the power of Winfrey’s endorsement. “Ultimately, I’m going to have to make the sale,” he said.
I am not sure anyone can be said to be downplaying an endorsement by mentioning that, in the end, the election comes down to the candidate him or herself.
The Oprah story is getting a lot of play – I saw it on the cover of Newday and The Daily News this morning, and a Google News search reveals over 300 stories written around the world about the television diva’s decision to campaign for Barack Obama. From my brief foray into these stories, they all ask the same question: “What effect will Oprah have on the race?” They all strive to come to a clean answer, and end up with, “I don’t know.” But that doesn’t seem to stop the headline writers who have variously written: in Time magazine, “Why Oprah Won’t Help Obama”; at MSNBC, “How will Oprah’s endorsement affect 2008?” (Answer: The author doesn’t know.); the Toronto Star asks a similar question: “
Yet another day in the Freak Show that is our political system.