I contacted Michael Pinto, the creator of the Facebook group “Robert F. Kennedy, Jr. for the US Senate” yesterday to follow-up my post asking who was paying to promote the group on Facebook. I had seen some ads – as had a few other people who had blogged about it. And the number of people in the group shot up significantly over a few days – which led me to presume that there was quite a lot of advertising.
But Michael Pinto assured me in a Facebook message that:
I’m paying for those ads out of my own pocket: I figured if I wasn’t willing to spend at least $100 of my own cash then it wasn’t a worthwhile cause.
Later, he offered:
PS If you need proof I’d be glad to share a screen shot of the ad campaign with you…
Pinto also tells me he was responsible for the “Red State Socialism” graph that made it onto Digg.
My key takeaway: It’s time to start advertising on Facebook.