It’s not news that Matt Drudge has always been very sympathetic to conservatives and the Republican party. He helped sell the Iraq war; he was part of the grand right-wing conspiracy against Bill Clinton; he campaigned enthusiastically for Bush against Gore and Kerry. But in the past month, Drudge seems to have lost the narrative and lost his touch.
Today, he jumps the shark with this ridiculous “headline” as he desperately attempts to make “news” that could shift the election.
In the beginning of this year, he seemed comfortable in his place driving the news media – demonstrating his eye for interesting stories that had been overlooked. He also seemed to be sympathetic to Obama.
The key thing that makes Drudge worth paying attention to is his eye for interesting and overlooked stories. It is based on that skill that he has gained such a following, especially among the media. He has demonstrated an eye for those details which drive campaign narratives, and although his right-wing leanings are well-known, he managed to keep his site from becoming pure propaganda.
Since September, Drudge hasn’t only been sympathetic to McCain – he seems to have lost his eye, as he promotes one story after another that lacks punch.
He seems to have lost it – and with this, he has jumped the shark.